Digital Marketing Trends in 2023: What Every CEO Should Know
In the rapidly evolving realm of digital marketing, CEOs seeking to optimise their organisation’s online presence must remain abreast of emerging trends. The environment is changing as we enter 2023, offering both opportunities and challenges. The following are significant developments in digital marketing that any progressive CEO ought to be aware of: Video Dominance […]
Measuring ROI in Digital Marketing
Return on Investment (ROI) is a popular metric for gauging success in the ever-changing field of digital marketing. It’s critical for firms navigating the digital landscape to comprehend ROI measurement’s key components. We at Digisparsh understand how important it is to monitor how well digital marketing campaigns are working. We explore the important metrics that […]
The Power of Storytelling for Digital Marketing
In the world of digital marketing, in a constant stream of advertising and branding stories, the most powerful weapon brands have is a compelling story Storytelling has the power to captivate, connect and convert. It’s a timeless art form that, when used properly, can make your brand stand out in a crowded digital landscape. […]
The Digital Marketing Landscape in a Post-COVID World
The COVID-19 pandemic has reshaped almost every aspect of our lives, and digital marketing was no exception. As businesses and consumers adjusted to the new reality, the digital marketing landscape changed dramatically. Many key trends and strategies have emerged in this post-COVID world, allowing brands to redefine communication with their audience. Rapid digital transformation: […]
Consumer behaviour has long been of interest to marketers and businesses
Consumer behaviour has long been of interest to marketers and businesses. In today’s digital age, understanding the intent behind consumer product choices has become even more important. As consumers move into the larger online environment, their decision-making processes have evolved, influenced by a variety of factors. Here we take a closer look at the concept […]
Influencer Marketing Strategies for Authentic Partnerships
In today’s digital age, influencer marketing has become a cornerstone of brand promotion. However, for influencer marketing to truly succeed, integrity must be at the top of your strategy. Here are some key ways to truly engage with influencers: Relevance and alignment: Identify influencers whose values and content align with your brand identity. When association […]
SEO Trends to Watch in 2023: Staying Ahead of the Curve
The field of SEO is constantly evolving to enhance user experience. Without careful attention, it can be tricky to navigate through the fast changes. Here is a few of the top trends of SEO for you to implement and boost your engagement: Voice-Search Optimisation: With voice-activated devices and systems becoming the norm, it is […]
Local SEO Strategies: How to Boost Your Business in Mumbai
When implementing SEO strategies for your business in Mumbai, it is important to consider the power of local strategies as well. Keeping a few considerations in mind, you can enhance visibility and engage your target audience effectively. Keyword with location: Optimise content with keywords relevant to Mumbai. The use of location-based keywords throughout your […]
Choosing the Right SEO Agency: A Guide to Making the Best Decision
SEO is an important tool to success for any company in today’s day and age. With the right strategies and implementation, SEO can do wonders to for your brand’s growth in the market. But the first step to attaining this lies in selecting the right agency to carry out your SEO practices. Expertise: Look […]
Get Online: How Our SEO Agency Can Boost Your Business
Having an SEO agency can be incredibly beneficial in helping boost your overall digital presence as a brand. At DigiSparsh, a few key areas that we target to ensure that our clients get the most out of our services. Keyword Optimisation: Through extensive keyword research, we identify keywords that are relevant and generate high traffic to integrate […]
