We begin by looking inside, then looking around and finally, looking ahead. For us, digital strategy means first recognising internal and external digitalisation requirements and issues and then advising on the solutions for a smoother technology based transformation and development of your organisation.
We help you specify the stepping stones to reach desired goals. Under eCommerce strategy, we help you understand the things that are diverting you from reaching your long term goals and the things you need to do. This is done after a deep research on your internal functions, team performance and existing technology and strategies.
Once you know where your competitors are present, and how they reach the people who want the product you sell, it becomes extensively easy for you to do business. A surely of demand when coupled with a good value product, promises sales. Beginning with a list of all competitors, we sum them down to the “best in breed”, thus providing you with a benchmark to position your brand.
We guide you to initiate change for quicker development of your business. Our specialisation is advising required changes to overcome existing challenges after you decide to go digital. Whether reviving your online reputation by locating weaknesses or helping start a digitalization plan, we can guide you through both.
Our Marketing research team is formed with highly experienced individuals. We advise you about potential customers and correct targeting for a better and less expensive marketing strategizing. Reaching a better targeted audience helps reduce marketing costs, while providing better results in sales. The basic research would involve a study of customers in the market, and the later research would include a competitor analysis and a SWOT analysis for your industry and business in terms of marketing.